I am in my third visit to Dubai, UAE and this time around I am getting first hand exposure of strategic marketing planning whereby an organization is trying to launch internationally accredited training offerings or solutions in the arab world. The difference in marketing dynamics is clearly evident when one compares with the subcontinental market in terms of positioning, pricing, promotional offers, advertising etc. It was an eye opener for me to know understand all these aspects of marketing management in context to the Arab world.
The second Dubai visit was a first hand experience in corporate restructuring.
The first Dubai visit was more on mission and vision finalization of a company which was metamorphosing from being local to global.
However, I need to admit the go getting attitude of the management of the company, which is enabling the company to reach for the stars.