My Article on "The Need for a GLOCAL Approach"

This is my 424th publication,published in the leading English Daily of Central India-The Hitavada, dated 25th of August 2009. It talks about the importance of blending local and global approaches so as to offer globalized offering with localized specifics.This enables companies to reach out to the customer in an way which can build long term sustainable relationships.

Read and Comment!


About manishankarscribbles

A management trainer, consultant and faculty with experiences in South Asia, Middle East and Australasia. I am also present in and apart from .
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