Different styles are being adopted by media companies these days to market sports. Cricket is no exception and almost all companies be it Ten Cricket, ESPN-Star, Star Cricket, Star Sports, DD-Sports and NEO Sports and NEO Cricket are trying innovative ways to market cricket in their biggest market(read Indian Subcontinent).Channels like DD had roped in female cricketer in Anjum Chopra of Indian Female Cricket Team, while Ten Cricket inviting some other personalities including Mandira Bedi by one of those channels. Twenty-20 cricket has added an element of spice to the one day cricket and even the conventional test cricket.Watching the mix and match adopted by Star Cricket, ESPN-Star, Star Sports for World Cup Cricket 2011 while asking Harsha Bogle to anchor the studio discussion during pre and post match analysis with analysts like Saurav Ganguly, who is still fresh in the cricket lover’s mind for his on-field antics, Navjot Siddu for his ‘Sidduisms” along with ever green Tony Greg talks about the changed approach adopted by the channel.On the other hand, the commentators included new voices in the form of Sanjay Manjrekar, new for ESPN as he was a loyal hand for Ten Cricket, and people from Bangladesh speaks volumes about the altered cricket market in the subcontinent and the world around. Did someone rightly say, one simply cannot avoid the Indian market till China supercedes India as the cricket powerhouse, which I am afraid would take years. Communication and Marketing strategy at its very best.

Bloggers other blogs are http://www.manishankarthetrainer.blogspot.com and http://www.twitter.com/manitwitts

About manishankarscribbles

A management trainer, consultant and faculty with experiences in South Asia, Middle East and Australasia. I am also present in www.manishankarthetrainer.blogspot.com and www.twitter.com/manitwitts apart from https://manishankarscribbles.wordpress.com .
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