Indian tourism sector is yet to be explored to the fullest. The country boasting of unity in diversity, along with the natural diversities often presents a mix of many nations within its fold.Red-tapism, bottlenecks, absence of a coherent marketing strategy in a composite manner often results in a fragmented opinion on the part of the international tourists. The new opportunities thrown by medical tourism, religious tourism, alternative therapy centers like yoga, novel techniques for meditation, kerala ayurvedic medicines and traditional spa centers have thrown a wide range of opportunities for the tourism marketers to flourish. The flip side though is the lackadaisical approach on the part of the government of India, where the need of the hour is to package India as a single destination with a wide array of options for the end-user, rather than the myopic strategies adopted by the independent states. The states actively involved in marketing themselves fail to understand the benefits offered when the country as a whole is being marketed as the international tourist is always in the look out for additional value while visiting any country for the same purpose. In such a scenario its suicidal for the states to go for stand-alone strategy as it wouldn’t bring in the desired returns on the investments!