The book titled, The Spiritual Discipline-Marketing by Consciousness is little different from a conventional book on Marketing Management. It throws light on the spiritual aspect and marketing, unlike others, which discusses only marketing as a course. The book having ISBN 978-81923275-5-6, published by the Spiritual Teacher Forum and edited by Rohit Puri has two chapters from yours truly.
The chapters are-
(1) Conscious branding:Redefining Branding to Engage and Empower the Consumer, Pages 68 to 77
(2) Conscious Consumerism, Pages 212 to 222
There are many other interesting chapters. Get your copy soon by emailing at firstname.lastname@example.org . It costs only INR 325.
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